1. How does PhotoServe Market Photographers?


    PhotoServe is PDN’s marketing platform and portfolio display site for professional photographers. Through content marketing, we connect photographers with PDN’s network of creatives looking to hire.

    PhotoServe establishes photographer’s digital branding through writing news articles and publishing them to PDNonline. The articles are optimized for SEO by include keywords like location and specialty and links to photographers’ personal websites and blogs. Learn more about how we fit into a photographer’s off page SEO strategy. We then distribute the articles to creatives through our newsletter and social media channels.

    PhotoServe links to photographers social media pages in posts, allowing creatives a clear path to find out more information about them. Email notifications make for easy sharing to photographers personal networks, allowing them to stay on top of mind for their clients. Here are some examples of how our member’s are incorporating these news articles into their own marketing efforts.

    We then distinguish our members by showcasing them in a variety of manors:

    All levels of membership include a Basic Membership to The Photo Group, including PDN and Rangefinder magazine subscriptions, PhotoPlus and WPPI trade show discounts, PDN, Rangefinder, and WPPI contest discounts, and more.

    Further reading: PhotoServe Members Get Found in Three Ways


    What is the difference between Elite and Premium Membership?

    What is the SEO benefit of PhotoServe articles? 

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